Are your customers overwhelmed or confused by your offerings? Do calls for 'help' to customer service exceed 10%? Do your offerings require time, knowledge and expertise to figure out?

Cut through the confusion, and help consumers make decisions.

The Personal Advisor is the gift that keeps on giving. It simultaneously increases revenue and profit over time, while reducing costs.

It increases engagement online, converts visitors into customers, converts customers into advocates and increases sales and transaction values. At the same time the Personal Advisor reduces website abandonment, customer inquiries as well as their duration and the number of unprofitable calls. In fact, when your customer service centre hosts a version of the conversation that is available online, they contribute to growing sales AND customer satisfaction.

The Power of the Personal Advisor

Simple, dynamic tools that help individuals decide what products make sense for them are now essential parts of your online arsenal.

---McKinsey, The Consumer Decision Journey, 2009

A chain reaction to ROI

Why is it critical now to have these tools?

Because today your customers actively evaluate your products and services when they are researching them online. If you anticipate their search by helping them find what they are looking for, at the point of influence, they’ll reward you for it.