Olay for You - A multi-language, Multi-platform success story

Olay makes very good products for women’s skin, and they make a lot of them. 30% of the requests their customer service reps were getting were from people confused about what products they needed to use and in what order. So we suggested we take the guesswork out of skincare with a five minute conversation with our personal advisor.

Experience the Olay for You personal advisor

www.olayforyou.com/iphone Olay for You on the iPhone
www.olayforyou.com In US English
www.olayparati.com In Spanish, for the US
www.olayforyou.ca In English, for Canada
www.olaypourvous.ca In French, for Canada
www.rightolayforyou.com.au In English, for Australia
www.olayforyou.ru For Russia

Olay for You iPhone Application

Get it now from the iTunes store »

Olay for You Touchscreen

Walmart were impressed with the results of the online version. So they asked Olay for an on-shelf version and we gave them a two minute touchscreen version.

Did it work?

It generated 1 million unique visitors in 3 months and—less than 5% left the conversation when they arrived, and 75% of them completed the entire conversation. Of those completions, 50% got tailored recommendations, 30% printed or save or emailed their recommended routine and 10% headed off to buy online.

Olay for You made a tremendous contribution to the business. Today four million people have started a conversation with the Olay personal advisor. It has increased engagement online, converted visitors into customers, converted customers into advocates and increased sales and transaction values. But at the same time its reduced costs in the form of website abandonment, the number of customer calls, their duration and the number of unprofi table calls—in fact customer service has turned into a revenue center for Olay on this topic, because reps now host the same conversation.